Strategic Communication
Projects
A collection of my work in strategic communication, showcasing projects in brand strategy, advertising, and digital media.
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Cafe Direct
Tapping New Markets
Pure Ice
New Business Concept
CGS Mule
Social Media & Digital Strategy
My team developed a strategy for Café Direct, a UK-based ethical coffee brand, to expand into new global markets. We created a strategy and social media vision to help the brand reach a wider audience and strengthen awareness. This project elevated my skills in audience engagement and ethical marketing.
I co-developed a new venture pitch for a health-conscious, mobile snow cone truck. My team identified a market gap for a healthier shaved ice option and built a complete brand strategy. This project strengthened my skills in collaboration, market research, and entrepreneurial strategy.
As a digital strategy intern for CGS Mule, I manage social media and web presence to build brand awareness and engagement. My role includes launching their Instagram, designing branded merchandise, tracking analytics, and monitoring engagement across platforms.
